ic 01

London / 25th July 2026

We spent some time trying to figure out a way to connect with friends (you), to create something that remains organic but intentional. In the near future, we believe the industry will put an equal emphasis on how product is consumed (aside from conventional marketing) with the product itself.

We decided that all future campaigns (where possible) will be immersive; to experience the campaign in real-time, see new product in person and connect with us.

The first was in a snooker hall based in south-east London, thanks to those that came and spent some time.

This is our first step in introducing our world under a new lens. Submit details to be updated on the next: